This Unilever pink packaging is being launched by the brand as a limited-edition series of some of the company’s most recognizable products to help raise awareness for an important cause. The branding is observed on the Pot Noodle, Hellmann’s, Colman’s and Marmite packaging, and is arriving as part of Asda’s Tickled Pink campaign this month as a nod to breast cancer awareness. The initiative will see funds raised for CoppaFeel and Breast Cancer Now, and speaks to the increased attention that’s being placed on the intersection of social responsibility and consumer packaged goods (CPG).
The Unilever pink packaging will be displays in Asda locations in the UK with additional placements, displays and advertising to maximize shopper awareness.