The project began during the COVID-19 pandemic when the founders explored ways to repurpose excess fruit, leading to the realization that table grapes could be viable for winemaking. Rotterdam’s status as Europe’s largest grape importer means that significant quantities are often discarded, creating a perfect opportunity for this initiative.
The winery faced challenges securing funding, but persistence paid off with support from CityLab010 and an innovation loan from Rabobank. Rotterdam Urban Winery has launched its first products—a sparkling white and a rosé—each with distinct characteristics. The winery plans to open in the Keilepand area, allowing for experimentation with various vinification techniques and offering tasting experiences.
Image Credit: Rotterdam Urban Winery