The Hong Kong Tourism Board (HKTB) has introduced the ‘Of Course, Hong Kong’ campaign, featuring four Filipino creators who have lived in Hong Kong for nearly a decade. The campaign provides their personal recommendations of hidden gems and local experiences in the city.
The participants include “illustration artist Reana Bachiller, rugby player Rob Fogerty, content creator Jen Balisi, and fashion photographer Paul Sunga: each highlights their favorite locations across different themes: Arts and Culture, Nature and Adventure, Food and Drinks, and Shop and Play.”
Presented as “a four-part series, this campaign aims to showcase the diverse experiences Hong Kong has to offer and mirrors a recent initiative by the Singapore Tourism Board, which featured Malaysian celebrities to promote travel,” emphasizing how targeted campaigns can engage specific audiences effectively.
Image Credit: Hong Kong Tourism Board (HKTB)